When I was recently at a dinnerparty at my dearest friend Pernille’s, she introduced me to a new range from Harrods that she had brought home from London on a packaging inspiration trip (she’s a designer too). It was so good to see that even an old traditional up-market foodhall is trying something new.
I love that there’s a clear retro influence, that shows tradition which is fitting for a department store like Harrods with a long history. But at the same time the retro feel is so “now” and it gives the range a modern twist.
I have rummaged around online and have finally found the agency who designed the packaging, it’s Honey, a London based design studio.