Forsman & Bodenfors
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I’ve told you about Forsman & Bodenfors before. They’ve done numerous awardwinning ads for IKEA and here’s the newest addition to the family. I wonder if an art director saw the ABC book video (I shared it with you while back) and thought “Hmmmmm I wonder if we can use that in some way…”. Either way it is a really cool execution of the idea. Incidently my own IKEA kitchen is coming along :-)
See the video on FB’s website.
Maybe inspired by Marion Bataille’s book…
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