Inspiration Lab

Tetra Pak by Amore
April 22, 2010, 12:08 pm
Filed under: Packaging

I recently came across a really interesting piece in Swedish design mag Cap & Design. The case was on how brand and identity agency Amore had been asked to promote packaging mogul Tetra Pak’s different cartons. Amore had been asked to make attractive visualisations with the different types of cartons, and they decided to work only with paper as that is essentially the material from which the cartons are made. The idea with this line of cartons is of course to sell the cartons to food manufacturers in which case the cartons would be branded differently, so you would never actually find this series in a supermarket. That’s why I think they at least deserve to be featured here.

Visit Amore:

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