Inspiration Lab

July 28, 2011, 1:25 pm
Filed under: ADs

I know I don’t blog ads that often but I just have to share this Nike ad which I think is so briliant. Having personal experience with Nike as a client I can definitely say that they are not the easiest of clients, so I was very happy to see them take a chance on something a little more edgy. This definitely makes me wanna strap on those running shoes and get started!

Ben & Jerry
February 14, 2011, 7:58 am
Filed under: ADs

Even if it’s winter and freeeeezing outside these Ben & Jerry ice cream ads still make me wanna run down to 7-11 for a tub. Aren’t they just so over the top but totally yummy???? These luscious ads won Ogilvy Singapore a silver pencil at the 2010 D&AD.

See more by Ogilvy:

February 4, 2011, 12:19 pm
Filed under: ADs, Typography | Tags:

I’m not a big cheese fan, but I am a fan of calligraphy and handlettering. That’s why I was really happy to find these ads for Wisconsin Cheese by Shine (the lettering was done by Holly Dickens). They’re quite classic but really well-executed so even if the cheese is smelly I like it!

See more:

IKEA by Grabarz & Partner
November 1, 2010, 7:29 am
Filed under: ADs

Just saw this campaign for IKEA’s assembly service by German agency Grabarz & Partner. I think it’s super funny, but in a way doesn’t it pinpoint what’s wrong with their products? I guess that’s why it’s so good. Beautifully executed!

Visit Grabarz & Partner.

Berocca vs. OK Go
April 23, 2010, 9:39 am
Filed under: ADs | Tags:

I’ll end the week with just one more “Ad buster” cause this one pisses me off. I know this isn’t a new ad but it just hit Denmark recently and I really hate it. I guess it’s kind of an homage since it’s so damn obvious, but it just seams like an easy way out of doing a commercial and really unlikable for a big medicin company with lots of money.

I still love Love LOVE the OK Go musicvideo:

…but really hate the Berocca ad:

Nissan vs. Sony Bravia
April 19, 2010, 7:29 am
Filed under: ADs, Inspiration | Tags:

So did anyone see the new Nissan ad on TV and have a total Sony Bravia deja-vu? I sure did. Just watch bellow and tell me if the ending isn’t a bit of a rip off.

Nissan ad (2010):

Sony Bravia ad (2006):

Kate Forrester
December 28, 2009, 7:02 am
Filed under: ADs, Graphic Design, Typography | Tags: ,

Ho ho ho….I trust you all had a merry Christmas and hopefully loads of great presents too, maybe infact the perfect present. If you didn’t don’t worry you can dwell on these Christmas ads from UK department store John Lewis for a bit. The amazing papercut lettering was done by illustrator Kate Forrester.

See more of Kate’s work here.

Absolut vs. Sagmeister
December 4, 2009, 8:54 am
Filed under: ADs, Motion and Video

I came across the new Absolut Vodka ad the other day and was amazed how Sagmeister-ish it was. I wonder if they wanted him to do it but were turned down due to Sagmeister having his re-accuring year off. So maybe they just thought “Let’s do a Sagmeister thing anyway”. Either way, TBWA made a beautiful commercial but I think it’s too close to the obvious inspiration (Stefan Sagmeister’s “Things I Have Learned In My Life So Far”).

There are various theories in the industry as to why Absolut would do something so close to Sagmeister’s signature style. Some people think it’s an obvious gimmick to draw attention and get viral effect from people discussing it online (in which case I’m jumping right in). But if that’s the case I think it would be a lot more sympathetic to do a really great creative ad to draw attention on it’s own, rather then relying on negativity due to plagiarism to do it for them.

Let me know what you think.

The Absolut ad:

Two Sagmeister examples:

Matt Robinson & Tom Wrigglesworth
November 9, 2009, 8:27 am
Filed under: ADs, This and That

Check out this little number by designgraduates from Kingston, Matt Robinson and Tom Wrigglesworth. They won the Best New Blood award and came in second at the D&AD Student award with this video for HP. I just love how it’s done quite low tech but still works out great. It should teach students everywhere to set the bar high and not limit themselves to solutions they can do on their computer.

They also did a great piece where they handdrew the most commonly used fonts with pens to see which font was the most ink effecient. As you can see Comic Sans came in third to last so there really is no good reason to use it.

Visit Matt and Tom.



Forsman & Bodenfors
October 20, 2009, 8:44 am
Filed under: ADs, Web

I’ve told you about Forsman & Bodenfors before. They’ve done numerous awardwinning ads for IKEA and here’s the newest addition to the family. I wonder if an art director saw the ABC book video (I shared it with you while back) and thought “Hmmmmm I wonder if we can use that in some way…”. Either way it is a really cool execution of the idea. Incidently my own IKEA kitchen is coming along :-)

See the video on FB’s website.



Maybe inspired by Marion Bataille’s book…