Inspiration Lab

Julien Vallée
July 1, 2010, 11:42 am
Filed under: Motion and Video

If you went to OFFF this year (digital design conference) you might have encountered Julien Vallée there, otherwise I think you should definitely check out his interactive video project Danse Dance. Check out the website for the project and view the video below. LOVE the build-up and the ending!

Go to Julien’s website.

View the project website.

June 30, 2010, 8:39 am
Filed under: Motion and Video, Typography

I came across a few lettering pieces by Volumeone and it was love at first sight, is it possible to have a fetisch for ribbon like lettering type? If so, I have that. Just check out Volumeone, also check out the numerous great pieces in this motion sequence, the thumbnails below are stills from there, the motion design on this particular piece might not be all that thrilling but the type treatments are brilliant.

See more:

May 13, 2010, 11:45 am
Filed under: Motion and Video, Web

I recently came across a cool little animation by dutch agency KesselsKramer and went straight to  their website to see more. I must say I was completely speechless upon entering their site as I had somehow ended up on a site for western hats. So I checked the link again and this time ended up on a site with lots of beards. That’s when I got it, and it totally cracked me up. I think I can safely say that their website is the worst I have ever seen, but also one of the funniest. What amazes me is the amount of work that has gone into making these horrible sites. I don’t know how they ever get any clients, but at the same time I am TOTALLY lovin’ it! I wonder if anyone smoked a biiiiiit too much Amsterdam weed. Hit refresh a few times and see what you hit. You will be equally amazed by their office in a former church.

See more eyesores:

Watch their animation for dutch tele show Het Klokhuis:

Where books come to life…
February 16, 2010, 8:14 am
Filed under: Motion and Video | Tags: , ,

WOW! If you have not yet seen this little number from the New Zealand Book Council then you are in for a treat. Colenso BBDO and Andersen M Studios made this beautiful video to promote books and reading. I think it’s such a clever yet very straight forward way of getting their point across. When you read a book the story really does come alive using you own imagination and I think this movie portrays that perfectly.

Absolut vs. Sagmeister
December 4, 2009, 8:54 am
Filed under: ADs, Motion and Video

I came across the new Absolut Vodka ad the other day and was amazed how Sagmeister-ish it was. I wonder if they wanted him to do it but were turned down due to Sagmeister having his re-accuring year off. So maybe they just thought “Let’s do a Sagmeister thing anyway”. Either way, TBWA made a beautiful commercial but I think it’s too close to the obvious inspiration (Stefan Sagmeister’s “Things I Have Learned In My Life So Far”).

There are various theories in the industry as to why Absolut would do something so close to Sagmeister’s signature style. Some people think it’s an obvious gimmick to draw attention and get viral effect from people discussing it online (in which case I’m jumping right in). But if that’s the case I think it would be a lot more sympathetic to do a really great creative ad to draw attention on it’s own, rather then relying on negativity due to plagiarism to do it for them.

Let me know what you think.

The Absolut ad:

Two Sagmeister examples:

Jonathan Glazer
August 4, 2009, 3:54 pm
Filed under: Motion and Video

I don’t feature film often but I think I must feature my fave director of all time, Mr. Jonathan Glazer. Ever since I saw his video for “Street Spirit” by my fave band Radiohead I was a fan. He has made loads of fantastic work since, musicvideos, commercials and films, and recently did a very controversial video for Jack White’s new band The Dead Weather. I love this video showing a rather graphic portrail of two lovers quarrel. Be sure to check out other work on YouTube, here’s just a few.