Inspiration Lab

Harrods (by Honey)
September 23, 2008, 7:19 am
Filed under: Packaging | Tags:

When I was recently at a dinnerparty at my dearest friend Pernille’s, she introduced me to a new range from Harrods that she had brought home from London on a packaging inspiration trip (she’s a designer too). It was so good to see that even an old traditional up-market foodhall is trying something new.

I love that there’s a clear retro influence, that shows tradition which is fitting for a department store like Harrods with a long history. But at the same time the retro feel is so “now” and it gives the range a modern twist.

I have rummaged around online and have finally found the agency who designed the packaging, it’s Honey, a London based design studio.

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