Whenever I go to London I go to Sainsbury’s and Waitrose to look at the lovely packaging design. That’s how I “met” Pearlfisher who is the design agency behind a lot of them.
See more: http://www.pearlfisher.com/
This line of products called Cook’s Ingredients from Waitrose is good example of good storytelling. The actual design is maybe not that thrilling but the simplicity of it really let’s the idea live. Made by Lewis Moberly agency.
See more: http://www.lewismoberly.com